E-commerce

The rise of shoppable content and why your brand needs it

Dec 19, 2024 • by Élise Martin

What is Shoppable Content?Have you ever been scrolling through Instagram or Pinterest, spotted an outfit or product you loved, and immediately wanted to purchase it? That’s the magic of shoppable content. It’s a growing phenomenon where brands integrate direct buying options into their content,...

How amazon dominates e-commerce through customer psychology

Dec 19, 2024 • by Élise Martin

Amazon is not just the biggest name in e-commerce—it’s a phenomenon. As someone deeply fascinated by the intersection of marketing and psychology, I’ve often wondered: what exactly fuels Amazon’s meteoric rise and staying power in such a competitive space? Over the years, I’ve come to...