Marketing News / SEO
When I audit niche marketplace product pages, the question I get most often is: “What single on-page tweak will move the needle the most?” Over the years I’ve run tests across vertical marketplaces—from handcrafted goods to industrial parts—and one clear winner keeps surfacing. It’s not...
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I often get asked how small e-commerce brands can grow organic traffic without spending money on ads. Over the years, I’ve found that one of the most underrated levers is mastering Shopify metas — the meta title, meta description, meta tags, structured data, and related on-page settings that...
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I used to think product descriptions were the easy part of running a Shopify store — a few lines, a couple of bullet points, job done. Then I started auditing stores for SEO and conversions and realized most descriptions were quietly sabotaging rankings and sales. If your traffic is stagnant or...
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I get asked a lot: "Which content formats actually earn organic backlinks when you have zero budget?" As someone who’s spent years helping niche B2B sites punch above their weight, I’ll be honest — not every "free" format moves the needle. But some consistently outperform others, especially...
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I’ve worked with dozens of Shopify stores over the years, and one truth keeps coming back: you can spend thousands on ads, but the real long-term wins come from product pages that rank and convert. Restructuring your Shopify product pages isn’t a one-off task — it’s a strategic process that...
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I remember the first time I tried to scale link building for a client: I juggled spreadsheets, outreach templates, and a dozen different vendors, and still felt like I was one misstep away from a Google penalty. Over the years I've learned that picking the right plateforme de netlinking is less...
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If you've been paying even the slightest attention to Google’s recent updates, you've probably heard about the rollout of AI Overviews within search results. As someone who spends her days deep in the trenches of SEO strategies and content development, I immediately sensed the tremor this would...
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As someone who spends most of her time diving deep into SEO trends and innovations, I’ve been absolutely fascinated by how fast artificial intelligence is disrupting search. The latest in this revolution? Google's Search Generative Experience, or SGE. If you’re in the SEO game—and let’s be...
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In the ever-competitive world of digital marketing, SEO remains a cornerstone strategy for driving traffic. But while most people focus on keywords, backlinks, and the usual suspects, there’s an often-underestimated goldmine lying dormant in question-based content. Today, I’d like to explore...
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When people think of Pinterest, it’s easy to pigeonhole the platform as a haven for recipe hunters, DIY crafters, and wedding planners. Many marketers fail to see the real SEO power lurking beneath its glossy boards and pins. But trust me, Pinterest is so much more than just a virtual scrapbook....
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