Marketing News / Social Media
When I need to know quickly which TikTok creative hook will actually drive scalable results, I run a fast, focused experiment: five hooks in 48 hours. It’s intense, but it’s the most reliable shortcut I’ve found to predict what will work at scale without burning through a massive budget or...
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When I started leaning into micro influencer programs, I quickly realized that talent and reach alone don’t guarantee predictable results. What does create consistency at scale is a tight, repeatable creative brief format that balances structure with creative freedom. Below I share the exact...
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I get asked all the time: which micro-influencer metrics on TikTok actually translate into sales for direct-to-consumer (DTC) brands? After testing campaigns, analyzing attribution data and working with founders who need clear ROI, I’ve distilled the signals that matter. This article walks you...
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I’m going to walk you through how I run a profitable micro-influencer sprint in 30 days with a $2,000 budget. I’ve run these sprints for SaaS, DTC and e-commerce clients and this framework consistently delivers measurable returns when executed tightly. The key is to keep the program simple,...
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When I decided to test a repeatable system for generating qualified B2B leads on LinkedIn, I boiled everything down to one idea: content pillars. Not random posts or viral stunts, but a disciplined set of content themes that build trust, demonstrate expertise, and drive prospects toward a clear...
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When I first started experimenting with TikTok for small fashion brands, I was skeptical about how bite-sized, playful moments could translate into measurable sales. After working with several entrepreneurs and running tests across collections, campaigns and live events, I’ve learned that...
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I remember the sinking feeling when a product I launched last year started to underperform within the first week. The ads were driving clicks, but conversions lagged. Reviews were mixed. Our target audience wasn’t resonating the way we’d hoped. I had 30 days to turn it around. What saved that...
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I often get asked by DTC founders and marketing teams which micro-influencer metrics actually move the needle on sales. It’s tempting to pick a few vanity numbers—follower counts, likes per post—and call it a day. But from my experience running influencer experiments and advising brands, the...
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If there’s one social platform that’s often overlooked in marketing strategies—but absolutely shouldn’t be—it’s Reddit. I’ve spent countless hours exploring Reddit’s communities, not just as a marketer but as a curious human fascinated by digital culture. Reddit isn’t just another...
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Instagram has become a powerhouse for influencer marketing, with brands dedicating a significant portion of their budgets to collaborate with influencers who can amplify their message in a way that resonates with target audiences. But while influencer collaborations can yield incredible results,...
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