Marketing News / Social Media
I often get asked by DTC founders and marketing teams which micro-influencer metrics actually move the needle on sales. It’s tempting to pick a few vanity numbers—follower counts, likes per post—and call it a day. But from my experience running influencer experiments and advising brands, the...
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If there’s one social platform that’s often overlooked in marketing strategies—but absolutely shouldn’t be—it’s Reddit. I’ve spent countless hours exploring Reddit’s communities, not just as a marketer but as a curious human fascinated by digital culture. Reddit isn’t just another...
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Instagram has become a powerhouse for influencer marketing, with brands dedicating a significant portion of their budgets to collaborate with influencers who can amplify their message in a way that resonates with target audiences. But while influencer collaborations can yield incredible results,...
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Creating a social media calendar might seem like a daunting task at first glance, but let me assure you—it’s one of the most powerful tools to simplify success in your digital marketing efforts. I’ve learned this lesson through my own journey, juggling multiple campaigns, platforms, and brand...
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When people think about TikTok, they often think of viral dances, challenges, and catchy soundtracks—but dig a little deeper, and you'll uncover an undeniable truth: TikTok has evolved into a powerful e-commerce engine. If you’re not yet leveraging TikTok for your e-commerce business, I...
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