What Google’s new AI Overviews mean for your SEO content strategy

When I chat with clients or analyze the performance of TikTok ad campaigns, one recurring issue keeps popping up: brands jump onto the platform without truly understanding *who* they’re trying to engage. TikTok isn’t “just another social media channel.” It’s a cultural ecosystem shaped by one of the most unique and digitally-savvy generations—Gen Z. If your ad strategy is flopping on TikTok, chances are it’s because you're not...

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As someone who spends most of her time diving deep into SEO trends and innovations, I’ve been absolutely fascinated by how fast artificial intelligence is disrupting search. The latest in this revolution? Google's Search Generative Experience, or SGE. If you’re in the SEO game—and let’s be honest, if you're reading this, you are—understanding SGE isn’t optional. It’s essential.SGE represents a seismic shift in the way Google...

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When we think of IKEA, we often picture its giant warehouse-style stores, labyrinthine layout, and meatballs in the cafeteria. But as someone deeply immersed in marketing strategies and consumer behavior, I find IKEA's digital transformation journey equally fascinating—and, frankly, brilliant.Over the past few years, I've observed how IKEA's digital experience design has evolved from being purely functional to becoming a key driver of both...

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Trust plays a central role in any brand's success. As marketers, we invest massive resources into building that trust—from content creation to carefully crafted messaging and visually consistent branding. But in an era of deepfakes, manipulated media, and content misinformation, how do we make sure our audience still believes in the authenticity of what we share?That’s where Adobe’s Content Authenticity Initiative (CAI) caught my...

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There’s no denying that ChatGPT—and tools like it—have revolutionized content creation. From generating ideas to drafting full blog posts, AI has basically become the world’s fastest ghostwriter. But here’s a truth not enough marketers are talking about: there are certain things ChatGPT can’t write. And ironically, understanding those limits is what unlocks a creative superpower for us as marketers.As someone who has spent years...

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Gamification is a buzzword we hear a lot—especially in the world of apps and mobile games. But what if I told you that the same strategies Duolingo uses to keep users hooked on learning Spanish could be applied to something as "unsexy" as email marketing? Yes, I'm talking about your open rates, click-throughs, and those conversion numbers that never quite hit the mark. I’ve been studying Duolingo’s addictively engaging system, and...

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We pour so much time, energy, and budget into driving quality traffic to our websites. From SEO and paid search to social media campaigns and influencer partnerships—every click counts. And yet, too often, I see brands focusing solely on acquisition, while the real culprit of a stagnant conversion rate lies further down the journey: the checkout page.Let’s get honest for a moment—as marketers, we’ve all been there. The numbers just...

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If there’s one social platform that’s often overlooked in marketing strategies—but absolutely shouldn’t be—it’s Reddit. I’ve spent countless hours exploring Reddit’s communities, not just as a marketer but as a curious human fascinated by digital culture. Reddit isn’t just another platform to blast promotions on. It’s a complex, authentic digital ecosystem that thrives on relevance, honesty, and community. And as marketers,...

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Hello everyone, Élise Martin here—welcome back to Marketing News. Today, I want to talk to you about one of the most common (and costly) mistakes I repeatedly see businesses make with their Facebook Ads. Whether you’re running your very first campaign or managing multiple ad sets for clients, there's a particular pitfall that silently drains your budget while giving very little in return.The Facebook “Boost Post” TrapLet me get straight...

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As a marketer, you've likely heard this phrase countless times: "The call-to-action (CTA) is key." But what does that actually mean? And more importantly, why do some CTAs work seamlessly while others seem to fall flat? Writing CTAs that compel people to take the desired actions isn’t just about choosing the right words—it’s about understanding the science that drives decision-making and behavior. Today, I’m diving deep into the art and...

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