Marketing News / Digital Advertising
I run a lot of creative tests before I let a TikTok ad campaign loose. Over the years I’ve learned that a viral-looking video isn’t enough — you need predictable signals that tell you whether a creative will perform once it’s scaled. I want to share a practical, six-step pre-launch test I...
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When sales volumes are too low to run traditional A/B incrementality tests, I get it — the fear of wasting budget or losing momentum can paralyze any marketer. Over the years I've worked with small e-commerce brands and niche B2B products where every sale matters. I learned to treat low-volume...
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When I chat with clients or analyze the performance of TikTok ad campaigns, one recurring issue keeps popping up: brands jump onto the platform without truly understanding *who* they’re trying to engage. TikTok isn’t “just another social media channel.” It’s a cultural ecosystem shaped by...
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Hello everyone, Élise Martin here—welcome back to Marketing News. Today, I want to talk to you about one of the most common (and costly) mistakes I repeatedly see businesses make with their Facebook Ads. Whether you’re running your very first campaign or managing multiple ad sets for clients,...
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As a marketer always looking for ways to connect with audiences on a deeper level, I’ve come to appreciate the potential of Spotify ads for creating memorable brand experiences. With over 500 million active users worldwide, Spotify offers not just a platform for streaming music and podcasts but...
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Google Ads: the ultimate powerhouse for digital advertising, yet, at times, it can feel like navigating through a labyrinth. Whether you're a seasoned marketer or just stepping into the world of online campaigns, there's always a fresh perspective or a new strategy waiting to be uncovered. Today, I...
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Creating irresistible ad copy that converts is both an art and a science. It’s not just about stringing together a few catchy words—it’s about truly understanding your audience, speaking their language, and delivering a message that resonates deeply. Over the years, I’ve seen campaigns tank...
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