Marketing News / Marketing Strategies
I run small, tightly controlled influencer experiments all the time. When I tell people I can predict 60-day revenue from a $2,000 micro-influencer sprint using just three metrics, they often assume it’s smoke and mirrors. It’s not. It’s disciplined measurement, simple math, and an...
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I’ve tested countless signup flows over the years, but one approach using zero party data consistently delivered a near-doubling in email conversions for multiple clients. Zero party data — the information customers intentionally share with you — is powerful because it’s accurate,...
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I’ve seen this pattern again and again: a sudden surge in sales after a discount campaign, followed by an equally sudden spike in subscription churn. It looks great on the surface — conversion rates up, acquisition costs down — until you pull up retention curves and realise most of those...
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When I set out to double email conversion within a month, I didn’t rely on guesswork—I focused on building a zero-party data signup flow that treated subscribers as collaborators rather than targets. Zero-party data (the information customers intentionally and proactively share with you) is the...
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I remember the first time I audited a subscription box's email flows under a tight deadline: churn was creeping up, and the CEO wanted answers fast. Forty-eight hours felt impossible—until I broke the task into focused, high-impact steps. In that short window, we found three small tweaks that...
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When I first started analyzing email performance for subscription brands, I noticed a consistent pattern: high open rates didn't always translate into purchases. As marketers, we obsess over opens, but what really matters is the open-to-purchase conversion. Over time, I developed and refined a...
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I’ve always believed that the best marketing work comes from focusing on strategy, creativity and relationships — not repetitive admin tasks. That’s why learning how to automatiser ses tâches sans coder facilement changed the way I organise my days. In this article I’ll walk you through...
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When a product recall lands on your desk, the immediate impulse is to hide, apologize, and hope the storm passes. I've been there — the adrenaline rush, the frantic calls to legal and operations, the sleepless nights. But the truth I've learned through years in marketing is that a recall is not...
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I’ve spent years watching subject lines make or break email campaigns for subscription brands — from niche wellness boxes to DTC razor clubs. One thing has become crystal clear: the subject line is not just a hook to get opens; when done right, it guides readers from open to purchase. Below I...
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I’ve spent years watching how big brands turn simple ideas into addictive customer habits. One of the most visible examples is Starbucks: approachable tiers, clear benefits, and a mix of emotional and transactional rewards that keep people coming back. As an indie e-commerce owner, you may think...
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