Marketing News / Marketing Strategies
I’ve run dozens of live webinars and, if I’m honest, I used to treat each one like a one-off event: a lot of prep, a spike in registrations, a few sales... and then silence. Over time I learned that the real value of a webinar lies in its recordings. By repurposing them into an evergreen sales...
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I used to think loyalty programs were a solved problem: offer points, throw in a discount, and watch repeat purchases climb. But after running tests across multiple clients and analyzing hundreds of thousands of transactions, I realized most programs aren’t failing because customers don’t like...
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Why zero-party data matters nowI've been watching the slow death of the third-party cookie for years, and the urgency to build alternatives has finally hit home. Cookies weren't just a convenience—they powered targeting, measurement, and personalization at scale. But relying on a technology...
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I’ve seen countless landing pages that look great but quietly bleed conversions. When your page converts below 5%, the problem isn’t always creative taste or bad traffic — it’s often one high-impact element that’s out of sync with visitor intent. When you’re staring at low conversion...
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I used to think post-purchase communication ended the moment the package left the warehouse. Then I started paying attention to the customers who never returned: they’d buy once, vanish, and slowly inflate my churn numbers. That's when I turned to post-purchase SMS sequences in Klaviyo — not as...
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If you’ve noticed your email open rates steadily declining—even though your content hasn’t changed much—you’re not imagining things. As someone who has worked on dozens of email campaigns across industries, I’ve seen this happen to both seasoned marketers and beginners. It’s...
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When we think of IKEA, we often picture its giant warehouse-style stores, labyrinthine layout, and meatballs in the cafeteria. But as someone deeply immersed in marketing strategies and consumer behavior, I find IKEA's digital transformation journey equally fascinating—and, frankly,...
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Gamification is a buzzword we hear a lot—especially in the world of apps and mobile games. But what if I told you that the same strategies Duolingo uses to keep users hooked on learning Spanish could be applied to something as "unsexy" as email marketing? Yes, I'm talking about your open rates,...
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Understanding Neuromarketing and Why It MattersWhen it comes to influencing customer behavior, traditional marketing techniques often rely on data, instincts, and creativity. But what if there was a way to get directly into the minds of your customers to uncover the underlying triggers that...
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Unpacking Netflix's Winning Approach to Content MarketingWhen it comes to content marketing, Netflix stands as a global exemplar of innovation and excellence. I often get asked how the entertainment giant manages to consistently captivate audiences, keep subscribers engaged, and even turn casual...
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