I remember the first time I watched a customer tap “Checkout on Instagram” and complete a purchase without ever leaving the app. It felt like witnessing a small miracle: the friction of redirecting to a separate site—slow load times, forgotten passwords, and abandoned carts—had simply...
Feb 13, 2026
• by Élise Martin
Latest News from Marketing News
I often get asked by DTC founders and marketing teams which micro-influencer metrics actually move the needle on sales. It’s tempting to pick a few vanity numbers—follower counts, likes per post—and call it a day. But from my experience running influencer experiments and advising brands, the metrics that truly predict sales are a mix of engagement quality, direct action signals, audience...
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I remember the first time I tried to scale link building for a client: I juggled spreadsheets, outreach templates, and a dozen different vendors, and still felt like I was one misstep away from a Google penalty. Over the years I've learned that picking the right plateforme de netlinking is less about finding the cheapest service and more about finding a partner that supports sustainable, scalable...
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If you've been paying even the slightest attention to Google’s recent updates, you've probably heard about the rollout of AI Overviews within search results. As someone who spends her days deep in the trenches of SEO strategies and content development, I immediately sensed the tremor this would send through the marketing world—and let me tell you, it's not just noise. It's a fundamental shift...
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If you’ve noticed your email open rates steadily declining—even though your content hasn’t changed much—you’re not imagining things. As someone who has worked on dozens of email campaigns across industries, I’ve seen this happen to both seasoned marketers and beginners. It’s frustrating, isn’t it? You put in the work, follow the best practices, and still your audience seems to be...
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When I first started exploring productivity tools a few years back, Notion was just one among many. Now? It’s impossible to ignore. What began as a sleek, minimalist platform for note-taking and document collaboration has evolved into a full-blown lifestyle brand—and yes, that’s as surprising in the B2B world as it sounds.As a marketer, I’ve always been fascinated with how some companies...
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When I chat with clients or analyze the performance of TikTok ad campaigns, one recurring issue keeps popping up: brands jump onto the platform without truly understanding *who* they’re trying to engage. TikTok isn’t “just another social media channel.” It’s a cultural ecosystem shaped by one of the most unique and digitally-savvy generations—Gen Z. If your ad strategy is flopping on...
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As someone who spends most of her time diving deep into SEO trends and innovations, I’ve been absolutely fascinated by how fast artificial intelligence is disrupting search. The latest in this revolution? Google's Search Generative Experience, or SGE. If you’re in the SEO game—and let’s be honest, if you're reading this, you are—understanding SGE isn’t optional. It’s essential.SGE...
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When we think of IKEA, we often picture its giant warehouse-style stores, labyrinthine layout, and meatballs in the cafeteria. But as someone deeply immersed in marketing strategies and consumer behavior, I find IKEA's digital transformation journey equally fascinating—and, frankly, brilliant.Over the past few years, I've observed how IKEA's digital experience design has evolved from being...
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Trust plays a central role in any brand's success. As marketers, we invest massive resources into building that trust—from content creation to carefully crafted messaging and visually consistent branding. But in an era of deepfakes, manipulated media, and content misinformation, how do we make sure our audience still believes in the authenticity of what we share?That’s where Adobe’s Content...
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There’s no denying that ChatGPT—and tools like it—have revolutionized content creation. From generating ideas to drafting full blog posts, AI has basically become the world’s fastest ghostwriter. But here’s a truth not enough marketers are talking about: there are certain things ChatGPT can’t write. And ironically, understanding those limits is what unlocks a creative superpower for...
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