I’ve spent years watching subject lines make or break email campaigns for subscription brands — from niche wellness boxes to DTC razor clubs. One thing has become crystal clear: the subject line is not just a hook to get opens; when done right, it guides readers from open to purchase. Below I...
I’m going to walk you through how I design checkout flows for small retailers with one goal in...
I’ve spent years digging into user behavior on e-commerce sites, and one insight keeps coming...
I’ve burned my share of ad budgets learning what scales on TikTok — and I’ve also saved...
When I first started advising clients on customer support strategy, the question I heard most often...
I’ve spent years watching how big brands turn simple ideas into addictive customer habits. One of...
I remember the first time I watched a customer tap “Checkout on Instagram” and complete a...
When I first started exploring productivity tools a few years back, Notion was just one among many. Now? It’s impossible to ignore. What began as a sleek, minimalist platform for note-taking and document collaboration has evolved into a full-blown lifestyle brand—and yes, that’s as surprising in the B2B world as it sounds.As a marketer, I’ve always been fascinated with how some companies...
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When I chat with clients or analyze the performance of TikTok ad campaigns, one recurring issue keeps popping up: brands jump onto the platform without truly understanding *who* they’re trying to engage. TikTok isn’t “just another social media channel.” It’s a cultural ecosystem shaped by one of the most unique and digitally-savvy generations—Gen Z. If your ad strategy is flopping on...
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As someone who spends most of her time diving deep into SEO trends and innovations, I’ve been absolutely fascinated by how fast artificial intelligence is disrupting search. The latest in this revolution? Google's Search Generative Experience, or SGE. If you’re in the SEO game—and let’s be honest, if you're reading this, you are—understanding SGE isn’t optional. It’s essential.SGE...
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When we think of IKEA, we often picture its giant warehouse-style stores, labyrinthine layout, and meatballs in the cafeteria. But as someone deeply immersed in marketing strategies and consumer behavior, I find IKEA's digital transformation journey equally fascinating—and, frankly, brilliant.Over the past few years, I've observed how IKEA's digital experience design has evolved from being...
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Trust plays a central role in any brand's success. As marketers, we invest massive resources into building that trust—from content creation to carefully crafted messaging and visually consistent branding. But in an era of deepfakes, manipulated media, and content misinformation, how do we make sure our audience still believes in the authenticity of what we share?That’s where Adobe’s Content...
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There’s no denying that ChatGPT—and tools like it—have revolutionized content creation. From generating ideas to drafting full blog posts, AI has basically become the world’s fastest ghostwriter. But here’s a truth not enough marketers are talking about: there are certain things ChatGPT can’t write. And ironically, understanding those limits is what unlocks a creative superpower for...
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Gamification is a buzzword we hear a lot—especially in the world of apps and mobile games. But what if I told you that the same strategies Duolingo uses to keep users hooked on learning Spanish could be applied to something as "unsexy" as email marketing? Yes, I'm talking about your open rates, click-throughs, and those conversion numbers that never quite hit the mark. I’ve been studying...
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We pour so much time, energy, and budget into driving quality traffic to our websites. From SEO and paid search to social media campaigns and influencer partnerships—every click counts. And yet, too often, I see brands focusing solely on acquisition, while the real culprit of a stagnant conversion rate lies further down the journey: the checkout page.Let’s get honest for a moment—as...
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If there’s one social platform that’s often overlooked in marketing strategies—but absolutely shouldn’t be—it’s Reddit. I’ve spent countless hours exploring Reddit’s communities, not just as a marketer but as a curious human fascinated by digital culture. Reddit isn’t just another platform to blast promotions on. It’s a complex, authentic digital ecosystem that thrives on...
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Hello everyone, Élise Martin here—welcome back to Marketing News. Today, I want to talk to you about one of the most common (and costly) mistakes I repeatedly see businesses make with their Facebook Ads. Whether you’re running your very first campaign or managing multiple ad sets for clients, there's a particular pitfall that silently drains your budget while giving very little in return.The...
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