I run a lot of creative tests before I let a TikTok ad campaign loose. Over the years I’ve learned that a viral-looking video isn’t enough — you need predictable signals that tell you whether a creative will perform once it’s scaled. I want to share a practical, six-step pre-launch test I...
I used to think loyalty programs were a solved problem: offer points, throw in a discount, and...
Why zero-party data matters nowI've been watching the slow death of the third-party cookie for...
I’ve worked with dozens of Shopify stores over the years, and one truth keeps coming back: you...
When sales volumes are too low to run traditional A/B incrementality tests, I get it — the fear...
I’ve seen countless landing pages that look great but quietly bleed conversions. When your page...
I used to think post-purchase communication ended the moment the package left the warehouse. Then I...
In the ever-competitive world of digital marketing, SEO remains a cornerstone strategy for driving traffic. But while most people focus on keywords, backlinks, and the usual suspects, there’s an often-underestimated goldmine lying dormant in question-based content. Today, I’d like to explore how this approach can unlock incredible, and often hidden, SEO opportunities. As someone who thrives...
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Apple’s ability to foster unwavering customer loyalty has long been a subject of fascination in the marketing world. If you’ve ever seen someone fiercely defend their iPhone over another smartphone or eagerly line up for hours to purchase the latest MacBook, you’ve witnessed the enduring power of Apple’s ecosystem in action. But what makes it so irresistible? As I delved into this, I...
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When people think of Pinterest, it’s easy to pigeonhole the platform as a haven for recipe hunters, DIY crafters, and wedding planners. Many marketers fail to see the real SEO power lurking beneath its glossy boards and pins. But trust me, Pinterest is so much more than just a virtual scrapbook. For content-heavy brands, this platform represents an underrated but incredibly potent source of...
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Understanding Neuromarketing and Why It MattersWhen it comes to influencing customer behavior, traditional marketing techniques often rely on data, instincts, and creativity. But what if there was a way to get directly into the minds of your customers to uncover the underlying triggers that influence their decisions? That’s where neuromarketing comes into play.Neuromarketing blends neuroscience...
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Understanding the Essence of a Brand NarrativeA brand narrative is more than just a tagline or mission statement. It’s the story that conveys who you are, what you stand for, and how you provide value to your audience. It’s the emotional connection that binds you with your customers, creating a sense of trust and loyalty over time. A strong brand narrative resonates with values, dreams, and...
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Unpacking Netflix's Winning Approach to Content MarketingWhen it comes to content marketing, Netflix stands as a global exemplar of innovation and excellence. I often get asked how the entertainment giant manages to consistently captivate audiences, keep subscribers engaged, and even turn casual viewers into loyal advocates of their brand. The secret lies not just in the content itself, but in...
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What is Shoppable Content?Have you ever been scrolling through Instagram or Pinterest, spotted an outfit or product you loved, and immediately wanted to purchase it? That’s the magic of shoppable content. It’s a growing phenomenon where brands integrate direct buying options into their content, turning inspiration into immediate action. Think of it as bridging the gap between content...
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Rebranding is like navigating a ship through uncharted waters. It’s exciting but also fraught with potential pitfalls. Done well, it can breathe new life into your brand. But done poorly? It risks alienating your audience or, worse, losing them entirely. Over the years, I’ve encountered countless businesses—big and small—grappling with this delicate balancing act. Through these...
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Artificial intelligence (AI) has become an unstoppable force in the world of marketing, carving its niche in areas we once thought were exclusive to human creativity. If you're a marketer, content creator, or business owner, you've probably wondered, "Is AI truly valuable for content creation, or is it just a passing trend?" Let me tell you—it’s a game-changer. The role of AI in content...
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As marketers, we spend countless hours crafting compelling content, optimizing SEO, and driving traffic to our websites. But all of this effort can feel squandered when visitors land on your page and quickly leave without taking any action. This phenomenon, commonly captured by the bounce rate metric, has frustrated even the most seasoned professionals. However, instead of seeing bounce rates as...
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