I remember the first time I watched a customer tap “Checkout on Instagram” and complete a purchase without ever leaving the app. It felt like witnessing a small miracle: the friction of redirecting to a separate site—slow load times, forgotten passwords, and abandoned carts—had simply...
I’ve run dozens of live webinars and, if I’m honest, I used to treat each one like a one-off...
I remember the first time I turned a heatmap into a roadmap for conversion improvement. We were...
I remember the sinking feeling when a product I launched last year started to underperform within...
I get asked a lot: "Which content formats actually earn organic backlinks when you have zero...
Running a 7-day ad test is one of my favorite sanity checks when launching a new campaign. It’s...
I run a lot of creative tests before I let a TikTok ad campaign loose. Over the years I’ve...
Nike has long been a household name, not just in the sportswear world but also as a leader in creative and highly effective marketing. As a marketer, I can’t help but admire their ability to engage audiences and spark conversations while staying true to their brand values. But what exactly is the secret sauce that makes Nike's marketing campaigns go viral? Let’s dig into the strategies that...
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Creating irresistible ad copy that converts is both an art and a science. It’s not just about stringing together a few catchy words—it’s about truly understanding your audience, speaking their language, and delivering a message that resonates deeply. Over the years, I’ve seen campaigns tank because the copy failed to connect, and I’ve witnessed the transformative power of the right...
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