How can small retailers use instagram checkout to cut cart abandonment by 30%?

I remember the first time I watched a customer tap “Checkout on Instagram” and complete a purchase without ever leaving the app. It felt like witnessing a small miracle: the friction of redirecting to a separate site—slow load times, forgotten passwords, and abandoned carts—had simply...

How can small retailers use instagram checkout to cut cart abandonment by 30%?
Feb 13, 2026 • by Élise Martin

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