I run a lot of creative tests before I let a TikTok ad campaign loose. Over the years I’ve learned that a viral-looking video isn’t enough — you need predictable signals that tell you whether a creative will perform once it’s scaled. I want to share a practical, six-step pre-launch test I...
I used to think loyalty programs were a solved problem: offer points, throw in a discount, and...
Why zero-party data matters nowI've been watching the slow death of the third-party cookie for...
I’ve worked with dozens of Shopify stores over the years, and one truth keeps coming back: you...
When sales volumes are too low to run traditional A/B incrementality tests, I get it — the fear...
I’ve seen countless landing pages that look great but quietly bleed conversions. When your page...
I used to think post-purchase communication ended the moment the package left the warehouse. Then I...
Creating content is an art form and a science. It’s about grabbing attention, holding it, and delivering value that leaves your audience feeling enriched and understood. In today’s crowded digital space, where every scroll reveals a sea of posts and articles, how do you create content that your audience simply can’t ignore? Let me take you through the strategies and techniques that have...
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Google Ads: the ultimate powerhouse for digital advertising, yet, at times, it can feel like navigating through a labyrinth. Whether you're a seasoned marketer or just stepping into the world of online campaigns, there's always a fresh perspective or a new strategy waiting to be uncovered. Today, I want to dive into some lesser-known but highly effective tips for mastering Google Ads. These...
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In an era dominated by short attention spans and overflowing digital content, brands are constantly searching for ways to stand out. One approach that has proven to be profoundly effective—and is only growing stronger in its influence—is storytelling. As a marketer deeply entrenched in the field, I’ve seen firsthand how the art of storytelling can transform a brand’s presence from...
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As someone who’s deeply immersed in the marketing world, I can confidently say that SEO doesn’t have to burn a hole in your wallet. When I first started dabbling in improving search rankings, I didn’t have a budget for premium tools or an agency’s expertise. But guess what? I still managed to see real results. And today, I’m sharing exactly how you can do the same—all without spending...
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Nike has long been a household name, not just in the sportswear world but also as a leader in creative and highly effective marketing. As a marketer, I can’t help but admire their ability to engage audiences and spark conversations while staying true to their brand values. But what exactly is the secret sauce that makes Nike's marketing campaigns go viral? Let’s dig into the strategies that...
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Creating irresistible ad copy that converts is both an art and a science. It’s not just about stringing together a few catchy words—it’s about truly understanding your audience, speaking their language, and delivering a message that resonates deeply. Over the years, I’ve seen campaigns tank because the copy failed to connect, and I’ve witnessed the transformative power of the right...
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